Please Note: This article is a reprint from the original article published by Rabbi Shmuley Boteach in the huffingtonpost.com website. Rabbi Dov Fischer’s comments are displayed at the end of this post.
Presenting directly after me at a recent conference in Malaga, Spain, was legendary Apple Macintosh promoter Guy Kawasaki who said something memorable and counterintuitive about marketing: Seek to polarize your audience. Stated differently, never fear factionalizing your public into those who love you and those who don’t.
It’s something ...
Continue Reading → Share